Cake Lingerie

Cake Lingerie's global campaign 'Real Mums, Real Fit' captures the true beauty of motherhood and how Cake Lingerie aims to help all women look as beautiful as they feel whilst providing the comfort and support they need during pregnancy and nursing.

The campaign went in search for 'real' mothers wanting to join Cake and celebrate their new found curves in a 'real' and empowering campaign with no models and no touch ups, just 'real' natural women!

Tracey Montford the founder of Cake Lingerie encouraged all women to enter; "At Cake, we design Maternity & Nursing Lingerie for real mums. Pregnant & breastfeeding women are beautiful and it's important they look and feel the same. We are constantly bombardered with unrealistic body images, creating a pressure that just isn't fair. Women should be celebrated and applauded."

Below are our four amazing New Zealand Mums who bared their beautiful bellies for our 'Real Mums, Real Fit' campaign. And aren't they just amazing!

29 weeks pregnant Mum to a 2 y.o. daughter Read More

31 weeks pregnant First time Mum Read More

Nursing 10 week old twins Mum to a 2 y.o. son Read More

28 weeks pregnant Mum to a 7 y.o. daughter Read More